Lawsuit: Perils of Ad/Edit Combo Deals
Selling advertising with an editorial tie-in is a risky publishing strategy.By Andrea ObstonJust last month, Calibra Pictures filed a lawsuit against Variety magazine for giving their film a bad...
View ArticleWhy We're Not Seeing More Online Ad Revenue -- Part I
It comes down to this: online ads just aren't working for too many advertisers.By William DunkerleyHow many times have you heard that advertising money is migrating to online? According to Advertising...
View ArticleWhy We're Not Seeing More Online Ad Revenue -- Part II
The story gets worse. More reasons why online ads just aren't working for too many advertisers.By William Dunkerley In Part I, I described some of the qualities of good advertising that perhaps most...
View ArticleDigital Readers: Second-Class Citizens?
How will an audit treat your digital readers?By Meredith L. Dias The pre-release iPad buzz led the Audit Bureau of Circulations to change its definition of digital magazines. Now the rules are...
View ArticleWhy Newsweek Magazine Failed
Are there lessons in what they did wrong that can benefit the rest of us?By William Dunkerley"We do not see a path to continuing profitability under our management." Those were the words used by...
View ArticleCoffee and Subscriptions: A Package Deal
An experimental strategy for publishers.By Kevin Roberts In order to thrive in today's participation economy, traditional media outlets like magazines and newspapers will need transformational ideas....
View ArticleWhat Ails Publishers Most
What are the top issues facing today's magazine publishers? By Meredith L. Dias Over the last few years, you have likely watched many publications, perhaps even some of your own, fold under the...
View ArticlePrice Objection over Online Ads
Are you having trouble getting decent rates for online advertising? If so, you are not alone. Here's an analysis of the problem -- and some tips on how to solve it!By William Dunkerley A lot of...
View ArticleThe Ethics of Digital Magazine Advertising
Should the digital revolution bring a reassessment of the ad/edit divide? By Meredith L. Dias Advertising and editorial. Historically, the two have gone together like, to quote a dear friend, "bologna...
View ArticleA Magazine Startup Checklist
An analysis of key factors to consider for achieving success, print or online.By William Dunkerley What considerations go into starting a new magazine? Often, the most important element is left off of...
View ArticlePublishing 2011: A Look Ahead
What will magazine publishing look like next year? The worldwide response to a changing landscape.By Meredith L. DiasThe year 2010 may only just be coming to a close, but a lot of publishers already...
View ArticleThe Daily Quest for Online Profits
Part I. Magazine publishers have long lamented the absence of a successful model for online profits. Will the launch of The Daily show us the way?By William DunkerleyNews Corporation's digital...
View ArticleThe Daily Quest for Online Profits
Part II. Success of The Daily launch is in question. The publisher is mum. Who knows if the start-up is a hit or a flop?By William DunkerleyThe Daily, the new iPad-based multimedia publication of News...
View ArticleAre Your Ad Sales Improving Fast Enough?
Recession recovery has been slow for many publishers, but advertisers are already doing more advertising. Why are some publishers missing out?By William Dunkerley Last year, advertising expenditures...
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